If nothing else, I think it’s worth considering the search benefits of a social media strategy.
If you care about people finding you online business- and who doesn’t in the travel business? – it’s worth investing time in raising your profile through social media channels.
If the question is about social media marketing- not sure that is worth it (yet – for everyone)
However, it could well become worth it in the next few years. At which point unless you have been active.
- you won’t have the right mindset
- you will have to start from the beginning
- you may not see it coming
Its like when agents moved from selling to a local geographic niche to selling online. Suddenly catchment areas were larger and hence fewer were needed. I think social media will have the same impact – but in travel – only a few sectors / niches has it had a substantial impact.
Also social media is great for long term engagement with a customer. Many small tour operators though have single transaction customers – so social media has to be quite different. Larger companies with long term multi-transaction customers have a different approach though…. so bear that in mind too.
We know Google cares about inbound links. Can you generate links through your blog? Absolutely.
Can you surf the long-tail quickly and cheaply through a steady stream of keyword rich and relevant posts? Definitely.
I am not sure automation is the answer to your time+effort dilemma but there might be ways to streamline your existing efforts while still reaping the benefits.
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